![]() Not only did I get the privilege to work with some of the most talented and inspiring co-workers I've ever met, but I’ve also been able to work on incredibly exciting campaigns and events with many different clients across my time at the company. Thanks to Kairos, I've developed and honed my skills in League operations, tournaments, and account management, which has accelerated my skills to new heights and will be invaluable as I seek new job opportunities. I just wanted to say what an incredible experience it has been, and thank you to every person that pushed me to grow during my time there. The end of last month marked my last day at Kairos Media. role swap, dramatize or parody) and want insporation.įeel free to share this and also share any you use below! □ Deck of Brilliance - does what it says on the tin, shows you brilliant creative marketing work but themed around a campaign type, super handy when you've an idea (eg. □ Love The Work More - a free collection of all past Cannes winners, a great resource to find awesome campaigns, some good gaming bits but harder to find! □ ChatGPT - yes I know we all hate this now, but it's bloody awesome when I need to find past campaigns quickly within the gaming space from client competitor brands or get some inspiration. Not a tool I'd perhaps suggest if you've paid software, but I know this is great for others who don't. □ Twitch Tracker - shows you what games are popular on Twitch over time and gives good insights and details into most streamers (and helps find them). I use this to inform myself on client and gaming industry news. □ Google Alerts - awesome tool which pings your inbox daily (or weekly) with ALL of the top news stories for what you're working on. □ TikTok Insights - great free data from TikTok which can be tailored per country and verticle (eg. Want some free tools I use to help me deliver marketing campaigns for gaming brands? This industry has far too much gate keeping - so I hope this helps someone out! Links in comments□ If you'd like to learn more, always feel free to drop me a line! Harnessing this correctly as a brand can be a great way to engage and build your audience, but please have due dilligence. This all being said, gaming is a great opportunity for many brands, the planet has 3.09 billion gamers, a lot of which are extremely passionate. Your typical agency may be correct saying it's a great opportunity, but make sure you both have specialized support to succeed with industry experience. □You don't have a knowledgeable and authentic partner to help guide you. This is especially true if you're looking for higher funnel brand led activity, don't let someone sell you on meaningless vanity metrics and ensure you and your partners have appropriate brand tracking studies set up. □When you're unsure of your KPIs and how to track them. Esports is a very small niche of the wider gaming community, you should look wider first. □Esports is great but it's probably not what you need at first, despite how pushy esports industry sales teams may be. Far too many brands dip in and out, real success in gaming is typically (not always) built from a long term strategy. □If you aren't willing to support a gaming strategy for a sustained period. Well, it certainly isn't, heres my view on when you shouldn't. Coca Cola or McDonalds) SHOULD do a gaming and esports marketing strategy, like it's some magic one size fits all tactic to see marketing success. If you're a brand -> creators can give you so so much more than a face for your campaigns and some unboxings, if your brand has high overlap with a creators audience at scale, there's a good chance they can help you grow and even make seven / eight-figure sales with the right fit.Įveryone always talks about when your non-endemic gaming brand (eg. If you're a creator -> creating products could be a huge driver of revenue and growth for your brand, but you need to be cautious, do your diligence and make sure you get a fair deal. □ Finalmouse Starlight Pro TenZ - collab between Valorant Pro TenZ and Finalmouse, this sold out 40,000 units ($7.6m) within a matter of hours. □ MrBeast Burger - lots of hype, but the company behind it, 'Virtual Dining Concepts' is now being sued by MrBeast for poor quality food and brand damage, but did make $150m in revenue. □ Prime - KSI and Logan launched the hydration drink in 2022 and have seen huge success ($200m+ in revenue). Not all of these go great many do - I found this really interesting either way so I wanted to share some examples for everyone. One recent trend we've seen more of recently is gaming creators developing new products either independently or with an industry partner. Gaming creators in 2023 are so much more than 'influencers', with many running expansive seven-figure businesses.
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